What Does a Content Writing Agency Do?

If you need content for your website or blog, you don't have to do it all on your own. However, writing is time-consuming and takes a particular skill to write high-quality content. Can hiring a content writing agency help? What services do they offer? This article will lay out everything you need to know about hiring a content writing agency!

A content writing agency can offer several services, including but not limited to:

  • Blog posts

  • Academic Essays

  • Company Profiles

  • Professional Bios

  • E-books

  • Novels

  • Product Descriptions

  • Video Descriptions

  • Landing Pages

  • Resumes

  • Website SEO Content

  • Marketing materials

  • Editing and Proofreading

  • Real Estate Listings

  • Content Rewriting

  • Writing Guides

  • Social Media Posts and Ads

As you can see, there are several services content writing agencies can offer. With the online world continuing to grow, writing content is more important than ever. This article will look at how a writing agency can help your business, so read on!

What Does a Content Writing Agency Do?

A content writing agency is a company that provides professional copywriting services. The business can be anything from an e-commerce site to a non-profit organization. Content writers at the agency are experts in their field, and they work hard to create engaging, informative content for your website or blog.

Professional copywriters can be very beneficial to your business. They understand the keywords and phrases essential to target search engines, producing SEO-friendly content without sacrificing quality.

Writing great blog posts is also crucial for collecting leads for an eCommerce site, making it easier to convert visitors into customers. In addition, content writers ensure that your website is a valuable resource for customers researching products and services.

When you hire a content writing agency, make sure that their team has the skills to complete all of the projects that need attention at your company. In addition to blogging posts, they should also create copy for landing pages and product descriptions if needed. Content marketing is a powerful tool for any business, so make sure that your agency has the resources to create engaging content.

What Services Do Content Writing Agencies Offer?

With such a diverse set of services, it can be hard to determine what hiring a content writing agency entails. This is why we've put together this helpful list:

Blog posts

Blog posts are a great way to provide value and educate your customers to decide about the products and services you offer. Content writers work hard to create informative, engaging blog posts that enhance your brand's image on social media sites such as LinkedIn or Facebook.

Academic Essays

Many colleges require students to submit an essay as part of their application package. Hiring a freelance writer from the internet is usually not recommended since most are too expensive or write poor-quality work. However, hiring a content writing agency is a great way to ensure that your essay is well-written and follows the proper style guidelines.

Company Profiles

Company profiles are essentially biographies of a business, outlining its most outstanding achievements for potential consumers. Not only do these essays provide valuable information about the company's history, but they also increase trust between buyers and sellers.

Professional Bios

Many people rely on bios to introduce themselves, whether for a job application or personal website. A content writing agency can help you create the perfect bio that will enhance your image and make others want to learn more about who you are as an individual.


One of the most powerful ways to increase conversions is through an e-book, which provides valuable information for customers to learn more about the business. In addition, a professional copywriter can work with you to research topics of interest and write engaging content that will benefit your readers.


Content writers are also skilled at crafting engaging novels that will draw in readers. In addition, their talent for storytelling can help you create a page-turner that your customers won't be able to put down!

Product Descriptions

Product descriptions are essential not only for sales but also because they provide helpful information for potential buyers. A content writing agency can work with you to find the best ways to describe your products, making it easier for customers to choose which items they’ll want to purchase.

Video Descriptions

Videos are quickly becoming the most popular form of content, and many companies rely on them to convey their message. A copywriter can work with you to research topics that will interest future viewers, ensuring they stay engaged throughout your video.

Landing Pages

Landing pages are essential tools in an eCommerce business because these pages help turn website visitors into paying customers. The key is creating landing pages that offer a good user experience and provide the information customers need, where content writers come in.


When applying for a job, many people overlook the benefits of having a resume professionally written. Rather than taking up your time with this tedious task, hire a content writing agency to help you create an impressive resume that will make employers take notice and want to learn more about your qualifications.

Website SEO Content

For those trying to increase traffic through their website, the best way is to get high rankings in search engine results. Content writing agencies can help you create SEO content that will provide your site with relevant keywords and phrases, so it ranks higher on search engines.

Marketing materials

In addition to creating copy for company websites, a content writing agency can also help you create marketing materials such as brochures and catalogs that will showcase your business in the best way.

Editing and Proofreading

Many content writing agencies also provide editing and proofreading services, especially if English isn't your first language. A professional can review all of your work to ensure that it is grammatically correct and free of typos, so you don't risk damaging the reputation of your business.

Real Estate Listings

For those selling a home or commercial property, content writing agencies can help you write engaging real estate listings that entice potential buyers and lead to more sales.

Content Rewriting

If you already have some content on your site or blog that needs to be refreshed, an agency can work with you to rewrite the existing copy and make it more engaging. This will complement any new pages added to create a consistent voice throughout all of your website’s different areas.

Writing Guides

If you need to create a guide or other type of informative content, it can be helpful to collaborate with an agency that has experience in this area. Their expertise will help ensure your guide is accurate and easy to follow so that readers can take full advantage of the information provided.

Social Media Posts and Ads

As more and more people spend time on social media, these platforms become increasingly crucial for businesses. With the help of a content writing agency, you can create compelling posts that will encourage your audience to take action by either visiting your website or buying one of your products.

Who Should Hire a Content Writing Agency?

Many businesses can benefit from hiring a content writing agency. With the ever-changing world of social media, it is essential to keep up with trends to stay competitive. In addition, you need an agency that can provide fresh ideas and perspectives to help your company improve its online presence.

How Do I Start a Content Writing Agency?

You need to follow many steps when becoming a content writer yourself to start your content writing agency. First, you must have enough work or referrals to have a sustainable income to support your agency's growth. In addition, it is essential to obtain business licenses and permits, and insurance that will protect you when working with clients.

After you get the proper licenses for your business, you need to figure out what services you want to offer. You need to decide if you want to focus on a couple of services or if you want to get a variety.

After you figure out what services to offer, the next step is creating a website and social media for your writing agency. You should also create a logo and other marketing materials that will help you stand out.

The best thing you can do to be successful is to find a niche and stick with it. By specializing in one area, such as SEO or web content, you will have the opportunity to become an expert and bring in more business.

As you grow, you may need to bring on other writers and get better writing tools. It is best to start small and then grow your agency as you get more clients.

Is Content Writing a Good Career?

Content writing is an excellent career for those who like writing and want to have freedom. It is also a promising career for those who are interested in business and marketing. Finally, if you want to make some extra money or are a college student, becoming a freelance writer is a great gig!

Content writing allows you to use your creativity while working with clients from all over the world. In addition, content writing is perfect for those who want to travel. All you need is a laptop and good WIFI to make a good living as a freelance writer.

Suppose you want to start as a freelance writer; check out Problogger or Freelance Writing job boards. There are others, too, like Indeed or Upwork, but these are good for aspiring writers who don't have a portfolio yet. Once you have a good portfolio (10 or more samples), then you can start getting more jobs and even higher-paying jobs.

If you know a specific niche, then that is an excellent place to start. For example, if you used to sell cars and love to write, then apply for jobs where automotive blogs are looking for writers (there are a lot out there). Usually, a blog company will give you a paid trial run which is like your interview.

If they like your work, they will give you more projects to see if you are a good fit! If you get this opportunity, be sure to pay attention to their formatting instructions and their requirements for their posts. In addition, be sure to download Grammarly, so you don't miss any functioning and don't have any formatting errors!

The Takeaway

Content writing agencies have considerable experience in many different types of content, so you can work with one agency to meet all your needs instead of finding individual writers or agencies that specialize in the type of copy you need.

In addition, if you are starting and want to be a freelance writer to make some extra money or take it on as a full-time career, then it is possible! There are so many companies and blogs that are always looking for writers! There is no better time to become a freelance writer, so what are you waiting for!?

If you like this blog, you should also check out:

12 Benefits of Hiring A Writing Content Agency for Your Business

How Do You Start A Blog and Get Paid For It?

Why Your Business Needs A Blog

Need to help with writing content? Reach out to us with your project here.

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